Date: Wednesday 10th February 2016
Time: 3.30pm – 5.30pm
Location: Room 1.44, Maurice Keyworth
Abstract: The Gioia methodology offers a “systematic approach to new concept development and grounded theory articulation” (Gioia et al, 2012) and brings “qualitative rigor” and transparency to conducting and presenting inductive research. In this seminar Prof. Neergaard will outline the methodology and draw on examples of where it has been used in her own qualitative research projects.
Biography: Helle Neergaard is Professor in Entrepreneurship at Aarhus Business School, Denmark. She is an internationally renowned expert in qualitative research and edits the Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship. She is widely published in journals such as Entrepreneurship Theory and Practice and the International Small Business Journal and her current research interests include strategic and managerial aspects of entrepreneurship, female entrepreneurs and internationalization. She is also the current President of the European Council for Small Business (ECSB).