PhD Researcher Michael Nkrumah

Qualifications:

MSc Business Administration (Marketing Concentration), Ghana Institute of Management and Public Administration (2016)

Pg. Certificate Business Administration, Ghana Institute of Management and Public Administration (2011)

BA Geography and Resource Development, University of Ghana (2008)

Project Title: Unpacking the Micro-foundations of growth decisions by entrepreneurial leaders in new technology-based ventures

Summary of Research Area:

Michael Nkrumah is a postgraduate researcher at the Centre of Enterprise and Entrepreneurship Studies. Michael’s research interest includes both qualitative and quantitative approaches in exploring growth in technological new venture ventures, issues regarding positioning strategies for service brands and B2B firms, as well as issues pertaining to university-industry collaboration.

Conference Papers

• 2018 Global Marketing Conference at Tokyo, 594-594 – O Afiuc, M Nkrumah, FO Sarpong, K Osei-Frimpong

(Paper: Nutrient content claim and consumer decision making)

2016 Developments in Marketing Science: Proceedings of the Academy of Marketing Science – Michael Nkrumah, Gertrude Osae-Addo, Charles Blankson, Seth Ketron (Paper: How Retailers in Ghana Position Themselves)